Graduating during a pandemic threw up challenges left, right and centre during my final term but the real challenge came when we learnt that our physical degree show wouldn’t be taking place. It was time to get the thinking caps on go out with a bang (all be it for the most part digitally), introducing… MAKERS, SHAKERS, MOVERS & SHAPERS GB&I GRADUATES 2020
“We are GB&I’s class of 2020. We are expressive, curious, analytical and imaginative, not just amazing designers we are the
strategists and thinkers of the industry to come. Graphic branding and identity is central to the way in which we communicate and
is commercially, socially and culturally fundamental to how society operates. In times of change we need creativity and energy
we are here to make, shake, move and shape the future.”
Taking a leading role in the degree show team I managed the strategic development of the degree show brand during its launch and roll out on socials, as well as contributing to the graphic development and design of the content. We used social media to create a consistent and present feel for the degree show that spilt out across multiple platforms and allowed both participants and the audience to interact with the content and continue to spread the news of our graduates.
As well as social media content we also put on an array of live events via video call platforms, you can check out the full recording of
Movers and Shapers: GB&I In Conversation With Industry, here.
GB&I 2020 PUBLICATION
We then decided to stretch our reach even further and design a printed edition of our degree show. The GB&I 2020 publication not only showcases our grads through their amazing work and q&a’s but it also highlights the unique collaborative opportunities we’ve experienced during our time on GB&I.